About Us
Sanne is a future-focused luxury brand merging time honoured craftsmanship with cutting-edge technology. Our made-to-order model eliminates overproduction, creating garments tailored to each customer. Inspired by space-age futurism and pop culture, we push the boundaries of design while redefining how fashion is made, experienced, and worn - sustainably, intelligently, and personally.
Mission & Vision
The fashion industry is broken - 100 billion garments are produced every year,
yet a staggering number never even find a buyer. Millions of pieces are discarded,
burned, or dumped into landfills, fueling one of the most wasteful cycles on the planet.
At Sanne, we refuse to be part of that problem. Our vision is a world where fashion is
made with intention, not excess. That's why every Sanne piece is crafted on demand - produced
only when requested, tailored to the customer, and shipped within days. No stockpiles,
no waste - just true craftsmanship, created with purpose.
It's a commitment to unparalleled craftsmanship and a refusal to compromise on the
very principles that define us. We believe in doing things the right way, not the easy way,
and that's what sets us apart.
Our Founder
Lena McCroary is the creative force behind Sanne, shaping a bold and unmistakable
aesthetic that blends that Savile Row precision with the futuristic energy of 60s
space age and 80s pop culture.
A Central Saint Martin's alumna with a background in bespoke tailoring, she pushes
the boundaries of design with unconventional silhouettes, striking colors, and
a meticulous eye for detail.
Lena's vision for Sanne is fearless - rooted in craftsmanship yet unapologetically
modern, creating pieces that feel both timeless and forward-thinking.