Our Mission
Sanne is a future-focused luxury brand merging time honoured craftsmanship with cutting-edge technology. Our made-to-order model eliminates overproduction, creating garments tailored to each customer. Inspired by space-age futurism and pop culture, we push the boundaries of design while redefining how fashion is made, experienced, and worn - sustainably, intelligently, and personally.
Mission & Vision
The fashion industry is broken - 100 billion garments are produced every year, yet a staggering number never even find a buyer. Millions of pieces are discarded, burned or dumped into landfills, fuelling one of the most wasteful cycles on the planet.
At Sanne, we refuse to be part of that problem. Our vision is a world where fashion is made with intention, not excess. That's why every Sanne piece is crafted on demand - produced only when requested, tailored to the customer, and shipped within days. No stockpiles, no waste - just true craftsmanship, created with purpose.
It's a commitment to unparalleled craftsmanship and a refusal to compromise on the very principles that define us. We believe in doing things the right way, not the easy way, and that's what sets us apart.
Our Founder
Lena McCroary is the creative force behind Sanne, shaping a bold and unmistakable aesthetic that blends that Savile Row precision with the futuristic energy of 60s space age and 80s pop culture.
A Central Saint Martin's alumna with a background in bespoke tailoring, she pushes the boundaries of design with unconventional silhouettes, striking colors, and a meticulous eye for detail.
Lena's vision for Sanne is fearless - rooted in craftsmanship yet unapologetically modern, creating pieces that feel both timeless and forward-thinking.